Why a Blog is the best way to help your business earn the reputation of an authority or expert.
A Blog is not only for celebrities, industry experts and big name businesses. Every business no matter the industry or size can enjoy the benefits of a blog. This point is frequently argued by owners of small businesses who never believed that other people would listen to what they have to say. Here are a few reasons why you need to take a bold step in executing a Denver content marketing strategy by creating a blog.
Blogs establish authority:
A blog is the best way to help your business earn the reputation of an authority or expert. Consumers love to patronize companies positioned as experts in the industry. For instance, assuming you are searching for a personal trainer in your area, you browse through a few websites that appear in search results and you look at the qualifications of two trainers. How do you make a choice if both trainers have the same years of experience and professional certifications?
Take a look at their websites, one trainer owns a blog where he post workouts daily, healthy recipes to enable you lose weight, and tips on maintaining your form during a run, but the other trainer does not have any content on his blog. Which of these trainers has proven to you that he is better qualified? You can do the same thing with each customer that visits your blog buy updating your blog regularly with useful information.
Blogs give voice to your business
A blog is a vital way of regulating the image of your business. Use blogs to mention new products, highlight issues that have become public discuss, and state your opinion on current trends or news in the industry. Each time you do this, you confer on your brand a personality which visitors will find reputable and attractive. The will enable you manage peoples opinion of your company so negative press and bad reviews do not have much effect.
Most businesses using digital marketing tactics require a blog to implement them. The blog post you write can be posted on LinkedIn, Twitter, Facebook and Pinterest to keep your page active and engage new and current customers. You can also add links to your blogs in e-newsletters sent to potential and current clients. You can take things a step further by turning your blog into an eBook for your customers; it all starts with writing a blog post.
Blogs drive traffic
Search engines such as Google, Yahoo, Bing etc, consider how frequently your site is being updated and use this as a yardstick to rank your page. Usually, you do not update your home, contact, or service page very often, hence you need a blog to alert the search engines that your website is still active. Each blog post you upload will become indexed in the search engines; this gives you an opportunity to appear in search results and drive traffic to your website.
Learn how to start a blog to market your content, or rely on the contentsoviral to assist you every step of the way. www.CONTENTsoVIRAL.com also has a team that can help you with everything including crafting content and topic generation. We help businesses of all kinds and will use a holistic strategy to approach the website to boost your business.