BEST WAYS TO USE SOCIAL MEDIA DURING YOUR EVENT
You have mapped out time for planning your important event and you have generated interest and buzz using the social media. But how do you increase social media engagement when your target audience sees your promo? There are many ways to interact with your prospects on social media and also maintain the engagement even when your event has kicked off.
Choose what social media platform to target.
Would you like to focus on Instagram, Twitter, YouTube, Snap Chat, Facebook, Pinterest etc? Eighty percent (80%) of users on social media would rather connect with companies and brands on Facebook, according to Inbound Marketing Agents. Facebook is also a useful tool for sharing lots of photos from an event.
While Facebook is a popular social media channel, the strength of Twitter lies in the fact that it is the most used social medium across mobile devices; that makes it an important platform to consider. It is also useful for sharing quotes from presentations and as a reminder to attendees of upcoming scheduled events.
Instagram is one of the best platforms to enable guests share event photos. It allows attendees take quick photos of their co-attendees in an event, and can also show actions behind the scene such as a keynote speaker making preparations to go on stage.
Always use different content for each social media channel to keep things relevant and original.
Create an official hash tag for the event.
Develop a unique hash tag and display it on program materials and event signage. The hash tag should be simple, short, clear, and easy to remember. For instance you may create an abbreviation of your event name and year. An Association of Writers & Writing Programs, an event that attracts over 15,000 instructors and writers each year, may use #AWP17 for its book fair and 50th anniversary conference in Washington, D.C. The hash tag encompasses the company and is easy to remember.
Get a social media manager.
Ensure that someone is always available to respond to conversations on social media all the time and decide ahead of time the number of people you will need. Try to answer questions such as: How big is your event? How many activities will be going on? You may decide to use two persons to respond to prospect on two separate social media accounts. You may also decide to have the managers cover various aspects of your event on all platforms.
Encourage photo sharing using Social Media Photo Booth
Your business can offer a branded backdrop with your event hash tag and logo on it. You may also use a digital version where your guest will take photographs in front of a green screen and can add their own backgrounds using a touch screen. Guests love to see and share their photos and that of their colleagues; this is a great way to begin the buzz.
Post Candid Photos
A great way to share photos and reconnect with guests after an event is over is by taking snapshots during events and tagging guest with their social media handles. @THEZACHBENESCH ( #BENESCHED ) suggests hiring a photographer to help encourage guest to tag themselves on Facebook and also help you stock great photos to use in promoting your next event. During registration, ensure you collect twitter handles to enable you identify who is commenting and posting for easier follow-up, Inbound Marketing Agents suggest.