Some would argue that having a formidable socialmedia is not an indispensable tool to aid the success of small businesses in this era. In small businesses where the owners are expected to handle many responsibilities, having an social media can easily be considered as a less important thing.
Here are 5 things you can do to beef up the social media presence of your business with little effort....HOW BOU DAT?Click To Tweet
When you consider the fact that about 94% of consumers make use of resources available through social media platforms and on the internet to make purchasing decisions, a lack of up-to-date and sufficiently developed content database is where customers can easily find what they seek can be harmful to the success of any business. Owners of businesses spend so much time and energy in choosing an ideal domain name for their website. They investing money in the design and content of the website which most times has a blog category. They spend sleepless nights working on creating the best fan page with the right images and also coin the best words to describe their business. Finally, the customers begin to patronize their business. All of a sudden, the entrepreneur is busy with payroll, managing income, projections, meetings and other functions while neglecting their social media and web presence.
An easy solution is to outsource or hire someone who will handle these tasks; instead what they do is to hire personnel to handle sales and other roles that bring in speedy returns on investment.
In spite of this, the problem still persists and that begs the question: What should a startup do when there is a paradigm shift of customer behavior to include the internet as a major area of sourcing for information, interacting with acquaintances and other businesses that are online with social media accounts?
Here are 5 things you can do to beef up the social media presence of your business with little effort.
Create once, publish everywhere
Anytime you create a copy for a flyer or brochure, think of making same copy for your website and socialmedia. This will save time and ensure consistency in your message.
Make use of data.
Use tools and the social media platform’s analytics to gain access to a complete view of data for your business which can be used to make sure that the online content you are marketing is relevant to your social media audience. It will help you make fast decisions when online marketing, choosing your target audience and promotions using socialmedia marketing.
- Seek help from your customers:
Ask your loyal customers to write testimonials which you will upload to your site or social media account page. Ask them to share content about their experience and reviews through your social media account by engaging, sharing and liking your content on twitter, Facebook, Google+ etc. You need to do this because customers place more value the opinion of other customers than advertisements from the business owner.
- Use the right keywords on your social media post, blog and website.
Find out the word or phrase which potential customers use to search for the product or service which you offer. Add these words to social media posts like twitter, Facebook, Google+ etc., as well as on your website and online blog headlines. This will drive tons of internet traffic from search engines to your site.
- Put your business where your customers are:
Do a little research into the various social media platforms that we have spoken about in this news article and find out where your target customers are most likely to be found. Do not just promote your product or service on any social media platform just because such platforms are trending. For instance, your finance consulting business may most likely perform better in regards to socialmedia marketing on LinkedIn or Facebook, than other social media platforms like Instagram.